"Visiting an illy Caffè is to experience authentic, modern Italian coffee culture, with coffee prepared by knowledgeable baristas trained by our University of Coffee experts to illy standards, while at the same time reflecting local cultural preferences," he said. At the same time, illy's blend is becoming more visible and available to the growing numbers of coffee lovers who can appreciate our quality and connect with our company's values."It's a differentiation point that he said attracts not only customers but also successful franchisees. "Moreover, Arabica that is purchased directly from growers within a sustainable model that is designed to improve growers' livelihoods and well-being. "It is central to our authenticity and is why illy is widely considered by experts as the reference for highest-quality Arabica," he said. Sheldon is up for the challenge, considering that the chain's origins were born in 1933, from Founder Francesco Illy's dream of offering "the best coffee to the world."Īnd it's Sheldon's mission to keep that dream alive.
Although its North American cafe footprint is growing at a faster rate than any of the other areas it serves, the chain has a long way to catch up with major players like Starbucks, which has over 14,000 units in the United States.īarry Sheldon, president and COO for illy Caffè North America, is looking to grow the chain's North American presence. The brand hopes to add 10 more by the end of the year in large American cities, including New York, Las Vegas and Philadelphia. Over the past few weeks, illy Caffè, which has 259 global shops in 44 countries, has opened locations in Vancouver and San Francisco, bringing its North American total to 23. "However, they are an important part of a cohesive approach to making our brand and the legendary illy blend more accessible, which includes expanding the occasions and places when and where illy can be enjoyed." "Illy Caffè-branded shops in North America currently make up a relatively small percentage of our overall hospitality business," the president and COO for illy Caffè North America, said in an interview with FastCasual.
Although the Italian coffee company - illycaffè - serves 7 million cups of coffee every day across 140 countries, the brand isn't exactly a huge player in the North American coffee chain scene.īarry Sheldon hopes to change that by focusing on expanding the company's branded coffee shop, Illy Caffè.
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